Production Company A-List
Anonymous Content
By Alexandra Jardine


In 2016, outstanding commercial work from Anonymous Content included Frederic Planchon's sensitive direction on AT&T's PSA "The Unseen," through BBDO New York, in which a Dad, trying to drive responsibly, finds a strange child in the back of his car.

Several powerful sports-related ads stand out among its highlights. Mark Romanek delivered a stirring spot for Nike with "Come Out of Nowhere," featuring a voiceover by LeBron James as a call to action for players who think they will "never make it out of your hometown."

AT&T "The Unseen"

Another Nike spot, "Someday," directed by Daniel Wolfe, poignantly celebrated the Chicago Cubs' victory at the World Series. Aoife McArdle, meanwhile, turned baseball star Bryce Harper's career into a litany of beautiful numbers for Under Armour's "It Comes From Below."

In other highlights, Tim Godsall amused us with a weather-beaten fisherman listening to Justin Bieber on his headphones for Spotify; Chris Sargent captured a fiercer side to Budweiser's Clydesdales in a Super Bowl spot, and Luke Greenfield had comedian T.J. Miller bantering with Shock Top's Wedgehead mascot in the beer brand's first Super Bowl ad.