There's a break in the Ad Age A-List photo shoot while the crew coats the blue floor in yellow paint, which means McCann Worldgroup CEO Harris Diamond has a few minutes to kill. Tieless in a black suit, he settles down in front of our video camera. Our question is lighthearted: "If you were stranded on a desert island with a TV that looped only one or two commercials, what would you choose to watch?"
Diamond doesn't hesitate. He selects the Verizon and Mucinex spots from this year's Super Bowl. Yes, they're both commercials from his agency. And he's unapologetic about it. Diamond won't even consider ads from other agencies. McCann all day, every day.
This isn't an agency accustomed to watching paint dry. McCann's fierce competitive streak drives an agency that, despite its enormous size, in 2017 posted 6 percent revenue growth in the U.S.—up about $15 million—over the prior year. According to R3 Worldwide, McCann led all agencies in U.S. new business won from January to October, reeling in new revenue of $106.4 million, as the agency took on new accounts like HomeGoods, Powerade, National Geographic, Ulta and MGM Resorts International. Its only major loss was Office Depot/OfficeMax.
McCann swept award show after award show, with one particular star: "Fearless Girl," which brought home 18 Cannes Lions for McCann's trophy case. The defiant bronze statue also picked up five Grand Clio's—the most in history—and three Grand Prix at the London International Awards, four at the Cresta Awards and one of only two awards at Epica.