The challengers at MullenLowe (from l.) : Naomi Troni, Alex Leikikh, Mark Wenneker, John Moore, Jose Miguel Sokoloff, James Fox, Elizabeth Paul, Lee Newman (Robyn Twomey for Ad Age)
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.