Headliner Bryan Buckley hit the big screen with "Pirates of Somalia," his big-screen adaptation of the novel by Jay Badahur, but he also went behind the camera for one of Dwayne Johnson's blockbusters--an Apple spot showing off the A-Lister's polymathic abilities, with the help of Siri. The man dubbed by the New York Times as a "30-Second Auteur" for his Super Bowl accomplishments" also delivered what may have been the 2017 big game's biggest surprise: an offbeat ad for 10 Haircare that doubled as a wacky dig on President Trump.

Other notable moves came from Wayne McClammy, who directed the fantastic "Rivalry" spot for Playstation depicting a high-throttle, through-the-years battle --and potential love story--between two Star Wars fans, for Sony Playstation and BBH New York.

Hank Perlman contributed more funny business to Geico's coffers, including one featuring the Gecko deep in conference call hell.

Max Joseph, aka one-half of the "Catfish" team, turned a personal quest into a dynamic film for Samsung, while Milana Vayntrub directed "Wonder Woman" star Gal Gadot in a GQ film about "Galsplaining."

On a more serious note, documentary pro Nanette Burstein directed the "Why I March" spot in support of the Women's March on Washington, via McGarry Bowen and then brought charming gutsiness to a holiday spot for Toys R'Us from BBDO/Atlanta.