Can you describe your work on the most recent campaign featuring the would-be voiceovers? Peterson: That was one of the more challenging assignments because it was more than just telling people that Dunkin's coffee is great. We needed to tell them exactly why it's great-the hand picked beans, the slow roasting, the meticulous testing-and at the same time keep the spots entertaining and consistent with the brand. Hart: So how do you get people to realize all these facts, but still make them know that it offers an emotional benefit? So we got this idea that a traditional-sounding V.O. would describe the coffee in glowing detail, but we'd connect that voice to a person who just really wants the coffee.
What's the best thing about your partner? Peterson: John's openness to ideas, no matter how absurd they may seem. Hart: Eric truly believes KISS is the greatest band of all time.
What's the most annoying thing about your partner? Peterson: Nothing really annoys me about John. He's incredibly easy to get along with. Hart: I have this ukulele in my office, and about three years ago, Eric taught himself how to play "Tiptoe Through the Tulips" on it. He hasn't learned any other songs, and he plays the ukulele every day.
What's the dynamic like between you? Peterson: Neither of us dismiss each other's ideas without thoroughly exploring them first. I think it helps us push the whole process in places in may not ordinarily go. Hart: Our work styles and attitudes are pretty similar. When we present work, Eric seems to be better at communicating the emotional content of a concept, and I tend more toward the rational end.