Caviar went big on the Big Game in 2022, creating some of the most buzzed-about and starriest work of the night.

For Lay’s, director Evan Goldberg helmed a hilarious spot starring Seth Rogen and Paul Rudd reminiscing about their wacky and VFX-heavy lives as best buds.

Caviar created perhaps the most celeb-heavy campaign of the year, for Uber Eats, directed by Jake Szymanski. The comedic Super Bowl spot featured Jennifer Coolidge, Nicholas Braun, Trevor Noah and Gwyneth Paltrow, with later entries in the campaign expanding the list immensely.

See all the winners of Ad Age's 2023 A-List Awards here.

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