Burberry’s spots with Megaforce are always about motion; this one got otherworldly in the process.
Fashion brand Burberry and Riff Raff Films directors Megaforce (aka Leo Berne, Clement Gallet, Charles Brisgand and Raphaël Rodriguez) have been on a roll together these past few years.
The run began with “Festive” in 2020 and continued with “Open Spaces” in 2021. In 2022, they reunited once again—for a sci-fi after-hours dance extravaganza known as “Night Creatures,” advertising the brand’s Outerwear collection.
At the spot’s outset, three young people are seen riding on a London night bus. After coming to a halt, they find a larger-than-life creature wandering through the city. Before long, they’re engaged in a dance of sorts with the creature—and eventually, ride their new friend down the River Thames.
With effects by The Mill and choreography by (LA)HORDE, the spot’s craft is remarkable across the board. For their part, Megaforce said “Night Creatures” was meant to explore themes of daring more than the two previous films.
“The ‘Festive’ campaign was about resilience and facing adversity. ‘Open Spaces’ was about the joy of freedom,” the directors said. “This year we wanted to express the bold attitude that it takes to dive into the unknown: the fearless and playful spirit of adventure.”
