Work Editorial evoked a dynamic range of emotions this year with spots that included a comedic rags-to-riches short film for Apple, Burberry’s elegant sci-fi spot and a poignant holiday ad for the Montefiore health care network.
Work Editorial stirs a range of emotions in spots for Apple, Burberry and more
Stewart Reeves led the editing on “Escape From the Office,” an Apple film that shows a group of co-workers who quit their stressful jobs and create an innovative shopping bag startup. The ad, nearly nine minutes long, offers a montage of the budding company’s trials and tribulations while subtly calling attention to Apple’s products.
Work collaborated with Apple’s creative agency TBWA\Media Arts Lab and director Mark Molloy of Smuggler to create the film, which took Branded Entertainment/Content Campaign of the Year honors at this year’s Creativity Awards.
“Holiday Train,” an ad created by Montefiore and New York agency Alto, depicts an ill toy store owner’s road to recovery just in time for the holidays, with editing by Rich Orrick and a score by Academy Award-nominated composer Emile Mosseri.
Orrick also worked with Burberry to edit “Night Creatures,” an expertly choreographed dance-centric take on sci-fi monster films. “Night Creatures” won Craft of the Year and Film/TV/Video of the Year at the Creativity Awards.