A-List & Creativity Awards

Hilton turned TikTok convention on its head with 10-minute video ad

Paris Hilton and other popular TikTok creators brought their signature video styles to Hilton’s 10-minute spot. (Hilton)
GF
By:
Gillian Follett
April 25, 2024 08:56 AM

Featured Stories

Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Food & Beverage

The in-house shop employed more than 80 people.

JS
By:
Jon Springer
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next
Food & Beverage
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Food & Beverage
JS
By:
Jon Springer
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Datacenter
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Datacenter
BJ
By:
Bradley Johnson
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns