Over the last year, TikTok became the platform that brands wanted to be a part of. Building on its long history as a social agency, Day One Agency was able to set clients up for success.
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“Other platforms are about an individual's feed, or channels,” said Josh Rosenberg, co-founder and CEO. “But TikTok is an ecosystem. You have to be active and aware of what’s happening elsewhere.”
When clients including American Express, Nike, Chipotle and Walmart wanted to do more with social video, the indie agency created Day One Studios in 2021 to bulk up its social storytelling production services. In a prime example of using the TikTok ecosystem, Day One Agency made Chipotle a part of a separate Miley Cyrus campaign. The singer was promoting her new album, Plastic Hearts, using a TikTok trend that had users posting videos with the prompt, “If Miley Cyrus comments on this TikTok I’ll (________)." As Cyrus commented on the videos, TikTok users had to follow through on their promise—getting tattoos, naming babies and even getting married on the spot.