72andSunny L.A.'s group production director steered NFL's successful season kickoff
Trust is at the core of an agency's relationship with production companies, and working with a trusted partner was paramount in obstacle-ridden 2020. 72andSunny’s Nicole Haase seamlessly tackled the changing production landscape, guiding clients and her team to create a broad range of work even amid budget and filming constraints.
During quarantine, limited in what could be shot, she partnered with client the National Football League to remotely shoot players and stadiums to get the content needed for the season launch ad “The Road to Kickoff.” Her team utilized player and club social media platforms for footage and shot many supporting vignettes in order to tie scenes seamlessly together.
Haase also worked with the NFL to rally the community to limit the spread of disease, with the PSA #StayHomeStayStrong, and also played an integral role in creating “The Real Heroes Project,” a non-profit initiative to rally support for frontline healthcare workers.