Founded in 2015, Superprime is primed to take it to the next level given its stellar moves in 2018. The company delivered work that spanned from thoughtful to laugh-out-loud funny. This includes the Terrence Malick-directed “The Power to Wonder,” a poetic spot for the Google Pixel 3 from Droga5 featuring the Mr. Rogers song “Did You Know,” and Kiku Ohe's Johnnie Walker ad in which a woman asks viewers to consider what they’ve gone through the past 12 years—the length of time that goes into making a bottle of its Black Label whisky. And Mike Bernstein brought the laughs on “Grilling for a Friend,” a campaign for Roman erectile dysfunction remedy. The company also added promising new talents, including Yorgos Lanthimos, director of 2019 Best Picture Oscar-nominated film “The Favourite.”
Object & Animal
Object & Animal only opened its doors in October 2018, but by year’s end had produced a host of impressive projects. Among them was the launch film for Impossible Foods, created in-house and directed by Nick Walker. It depicted an astronaut carefully collecting specimens from a lush landscape—that turns out to be on Earth. Directing duo Bright Black shot a round-the-world World Cup campaign for the Apple iPhone and a social campaign, “On Air,” for Nike, both direct-to-client, while Natalie Rae directed moving work for the UN/Gates Foundation’s Global Goals and explored the emotion in Uber rides in spots about a newborn’s car trip home and a grandma’s big night out.