Hungry Man was already in high gear by the start of 2018, with a trio of Super Bowl outings. Wayne McClammy served up the USA Today Admeter’s top spot, Amazon’s “Alexa Loses Her Voice,” in which celebs like Cardi B, Rebel Wilson and Gordon Ramsay fill in for the digital assistant, Big Game boss Bryan Buckley directed Febreze’s ad starring a man whose #BleepDontStink and Dave Laden shot Hyundai’s pre-game spot starring a heroic referee who comes to the aid of impatient soccer parents hankering to get back to the game.

McClammy tickled us even more with his hilarious Geico World Cup-themed spot that saw a footballer celebrate his goal by sliding all the way across the pitch, while Taika Waititi, having completed his feature “Thor Raganok,” brought more weirdness to Old Spice.  The company’s calling card may be its stellar comedy, but Buckley was also behind one of the year’s most joyous heartwarmers, Microsoft Xbox’s holiday film in which neighborhood kids rally around their buddy as he’s about to hit a gaming milestone using the company’s adaptive controller.