Psyop’s Todd Mueller and Kylie Matulick directed Aldi’s latest whimsical holiday saga, which saw the brand’s veggie hero Kevin the Carrot saving his family from the rotten parsnip Pascal.
Stink and director Squarehead helped unearth “endless stories” around Muhammad Ali and Joe Frazier’s “Fight of the Century” in Almap BBDO’s all-stock footage campaign for Getty Images, which earned multiple Cannes Lions. Jones&Tino also dug into history to highlight the benefits of racial diversity in the U.S. in “America’s Greatness Comes From Everywhere” for Ancestry and Droga5, about the family roots of a historic Olympic hockey team.
Fresh off their Super Bowl hit for Tide via Rattling Stick, Swedish collective Traktor joined the company and directed the surprisingly catchy “Worst Song in the World” for French retailer Monoprix and Rosapark. Lauren Caris Cohan conducted a social experiment for Uber in “Girlboss: #RethinkTheRatio.” And Jovan helped Nicki Minaj and Tommy Dorfman reclaim comments from social media trolls and turn them into fashion in “Haute Couture” for Diesel with Publicis Milan.