Alix Peabody's female-first canned wine brand 'breaks the glass'
After experiencing life-altering reproductive health issues at the age of 24, Alix Peabody started throwing ticketed pool parties to pay off her medical bills. Her fetes became known for their inclusivity, positivity and female-centric energy—and inspired her to found Bev, a female-first canned wine brand. The California-based company's mission is to #BreakTheGlass, help underserved communities and speak to women in a positive, authentic way. It has amassed a cultlike following with its sleek packaging and female-forward voice, and in just the last year, sales have grown more than 13,000%.
As well as helping to redefine the traditional adult beverage industry, Peabody is the driving force behind the “Made By Chicks” podcast, a series offering guests the opportunity to share the real, never-before-heard stories and challenges women faced while building successful careers. Guests have included activist Meena Harris and DryBar founder Alli Webb.