As group communications strategy director at Droga5, Ben Nilsen leads the account for pain relief brand Biofreeze, coordinating full-service media and creative teams that helped push the company to its most successful year to date. Utilizing a data partnership with Under Armour, ads targeted young athletes 24 hours after a workout, just when muscle soreness started to kick in.
Nilsen’s strategy for Angry Birds’ 10-year anniversary focused on PR and activations in a campaign that gave the world its first rage-powered electric scooter and a vending machine that accepted punches instead of cash. His team implemented the “Seize the Awkward” campaign for the Jed Foundation, and he was integral in new business wins, including Lululemon and strategic projects for Spotify.
Nilsen is a member of Droga5’s diversity council, D+iQ, and mentors aspiring ad professionals with the 4A’s Multicultural Advertising Intern Program, the Manhattan Early College School for Advertising and We Are Next’s Coffee At A Distance.