Biscuit Filmworks ruled with zany celebrity tales and thought-provoking comedy
From celebrity-led zaniness to using humor to highlight how women suffer with menstruation, Biscuit Filmworks’ directors continued to prove that comedic advertising can come in many guises.
Andreas Nilsson helmed several high-profile celebrity spots, including Expensify’s Super Bowl ad “Expensify This" from the now-shuttered JohnxHannes, which depicted rapper 2 Chainz itemizing his over-the-top purchases, and Reebok’s trippy “Nails” in which Cardi B sports Reebok's Club C sneakers and wildy unwieldy fingernails. 2 Chainz also appeared in Google Pixel’s “Real Talk” campaign, alongside rising star Awawafina, directed with quick-fire humor by Aaron Stoller.
Following a slew of spots showing a new side to masculinity, Steve Rogers encouraged guys to “Never Let a Friend Lose His Swagger” in Old Spice’s funny campaign from Wieden+Kennedy Portland, which purports to uncover a male crisis as it shows heroes saving friends from things that keep them from enjoying “guy time.”
And Rachel McDonald busted feminine hygiene taboos for Thinx’s "MENstruation" from BBDO New York, a powerful spot that imagined a world in which both sexes had periods. The film portrays scenarios, including as a man having to ask his friend for a tampon, a young boy telling his father he's just got his first period, a man leaking blood in bed and a locker room scene where a guy has a tampon string hanging out of his undies.