Iconoclast's eclectic storytelling ranged from reverent to upbeat
Iconoclast delivered timely spots that tapped into the importance and the potential of the moment. Beyoncé chose Jenn Nkiru to direct the video for “Brown Skin Girl,” making her the only woman director in the “Black Is King” series. Nkiru also notched an entry in The New York Times’ “The Truth Is” campaign from Droga5 with a simple, poignant spot for the paper’s Pulitzer Prize-winning “The 1619 Project.” The cinematic film sees Janelle Monáe delving into the legacy of slavery by letting the copy speak for itself.
Akinola Davies Jr. channeled the awkward intimacy of the holiday office party—off-limits thanks to lockdowns—in a retro-inspired spot for Gucci promoting gift-giving, and duo Vania & Muggia directed an immersive product launch film for Apple’s AirPods Max.
A Super Bowl ad for Facebook Groups by Wieden+Kennedy brought together members from a dozen different “rock”-related hobbies (with cameos from Chris Rock and Sylvester Stallone), directed with characteristic revelry by Megaforce.
Alaska helmed a campaign for the same client that featured real people living their authentic lives after coming out on the platform.
Jonas Lindstroem’s extended- length spot for Sephora’s “Power of Beauty” campaign from BETC Paris followed a woman through the many years of her evolving relationship with beauty and beauty products.