When reflecting on 2021, Tim Nash, who co-founded Somesuch with Sally Campbell more than a decade ago, said, “We made work we were proud of and stayed true to our deep commitment to talent development and to the support of marginalized voices.” Such was evident in the filmic gems created by its diverse bench of directors last year. 

See all of Ad Age's A-List 2022 winners here.

The ever-versatile Kim Gehrig crafted one of the year’s most intriguing stories, about a lovable family of furry beasts making the most of their getaway—which turned out to be an ad for Airbnb promoting the joys of hosting. 

Gehrig, who previously directed Apple’s “Snap,” depicting a dancing woman transported to a nighttime dreamscape, returned to helm the brand’s curious spot showing a farmer finding his iPhone in a haystack—with the help of his Apple watch.

Director Bradford Young, also a Hollywood A-list cinematographer behind films such as “Selma,” “When They See Us,” “A Most Violent Year” and “Arrival,” was at the helm of Channel 4’s blockbuster ad promoting the Paralympic Games. The film depicted both the “super” and the “human” sides of athletes as it followed their hardships both in training and in everyday life, all captured in diverse cinematic styles. 

Director Camille Summers-Valli teamed with Droga5 on its “Truth Is” campaign—this time, on a series of ads that turned the focus on the journalists themselves.

Raine Allen-Miller, who directed her first feature, “Rye Lane,” for BBC Films and Fox Searchlight, brought her comedic verve to ads for Wieden+Kennedy. A Turbo Tax spot via the Portland office showed how the brand can help figure out the taxes for even those with “interesting lives” such as a gamer, a tattoo parlor owner and a wig business owner. For the agency’s London outpost, Miller directed TK Maxx’s latest holiday charmer. The brand’s biggest campaign to date, it starred a boy performing at his school’s holiday concert. He starts out timidly, but then breaks out of his shell and brings the house down with the help of his new pair of shimmery blue boots.

See all of Ad Age's A-List 2022 winners here.

Dan Emmerson was on board for Nike’s first-ever partnership with the U.K.’s Channel 4—a TV pilot called “New Heights” that told the story of a young Londoner named Tu’Shea who was able to overcome his struggles with self-doubt through sports. 

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