m ss ng p eces showed impressive range across experiential, emotional and comedic storytelling
Once again, m ss ng p eces demonstrated its impressive range, from traditional TV spots to interactive games that reached beyond the typical bounds of production companies. The team worked with Baskin-Robbins and Netflix to turn two ice cream shops into Scoops Ahoy from “Stranger Things,” complete with uniforms and a fully-functional ice cream truck built to look like a yacht. A collaboration with show writers resulted in 160 pages of additional storyline for an alternate reality scavenger hunt. When season 3 dropped, 26 million people binged the entire series on day one, and the Scoops Ahoy locations saw nine-hour lines of excited fans.
Karena Evans directed the four-part “Swipe Night” interactive game for Tinder. The choose-your-own-adventure tale branched into 2,000 potential storylines, and more than 1.5 million people played, matching with other people who chose similar ways to survive the apocalypse.
Director X created the short film “Seven Mothers,” which recounts the childhood of Pyer Moss designer Jean-Raymond and the cadre of women who raised him after his mother died when he was seven. J.J. Adler brought Hotels.com and Poo-Pourri together for an uncomfortably relatable take on the realities of a romantic getaway. And Nick & Charles challenged “The Most Negative People On The Internet” to hate Vita Coco’s new flavor.