MJZ's directors kept us entertained throughout 2020
Whether re-imagining movie classics, bringing original stories to life or crafting big-budget films during the pandemic, MJZ’s directors kept us entertained in 2020.
The year started strong; Tom Kuntz’s 2020 Super Bowl spot for Mtn Dew put a comical twist on “The Shining” with Bryan Cranston and Tracee Ellis Ross, one of the year’s best moves in nostalgia-based advertising. Meanwhile, Steve Ayson infused comedy into tradition with Nike’s first-ever Chinese New Year ad, a humorous take on the tradition of “hongbao” featuring a tenacious auntie and her equally determined niece.
After the pandemic struck, MJZ’s directors still managed to deliver. For example, Craig Gillespie’s Apple Watch spot, “It Already Does That,” not only featured a spot-on voiceover from Helena Bonham-Carter, it was one of the first big budget productions filmed under COVID-secure regulations once production reopened. (Gillespie is also in demand in Hollywood, helming the Disney movie “Cruella.”)
The Perlorian Brothers’ “Love That Feeling?” for U.K. roadside organization the AA found another inventive solution to the tough COVID-era remote shooting environment: puppetry. The directors worked with a pair of renowned puppeteers in Riga, Latvia, and prepped and shot the project entirely from overseas to deliver a charmingly unusual spot capturing the joy of driving again.