MJZ's heavy-hitting bench delivered round after round of standout spots
MJZ’s phalanx of A-Listers delivered hit after hit in 2019. Tom Kuntz illustrated a menagerie of kitschy tchotchkes taunting a family about their inadequately appointed home in Ikea’s “Silence the Critics” spot from Mother London, one of the year’s most expertly crafted comedic tales.
Spike Jonze teamed with Squarespace and its in-house team on a ridiculously funny campaign that revealed the comedic side of British heartthrob Idris Elba, best known for his morose, troubled roles. An anthem film saw the “Luther” star daydreaming while incongruously lip syncing to a young girl’s rendition of “Que Sera Sera,” while an accompanying documentary-style comedy saw him facing off (unsuccessfully) with comedian Lolly Adefope. Jonze also helped audiences grasp the history of marijuana in the U.S. in Med Men’s sweeping filmic diorama,“The New Normal,” via Mekanism.
Celebrated agency vet Juan Cabral added another captivating film to his behind-the-camera oeuvre with the Wall Street Journal’s delightfully weird brand campaign from The&Partnership that illustrated how the paper can transport readers away from the din of a media landscape crowded with noise and misinformation.
Rupert Sanders delivered a pair of blockbusters, the acrobatic explosion of hues for Apple, “Color Flood,” and Smirnoff’s first global campaign in 25 years. “Infamous since 1864” from 72ndSunny captured the brand’s storied history and saw it survive smuggling and Prohibition to finally find a place in popular culture. Sanders also contributed to BBDO’s unsettling collection of tales for Sandy Hook Promise with “Point of View,” a jarring spot that depicted the run-up to a school gun violence incident through the eyes of an unexpected protagonist: the shooter.