Somesuch directors helmed some of 2021's most remarkable ads
2020’s roadblocks proved no deterrent for Somesuch, which produced some of the year’s most remarkable ads. Kim Gehrig was at her finest form on spots such as Apple’s “Snap,” which depicted a young woman magically transported from a busy metropolis to a serene, nighttime scenario simply by switching on the AirPods Pro’s noise cancellation feature. Gehrig was also behind the camera for The New York Times’ breathtaking “Truth is Essential” via Droga5, a jazz-driven “visual poem” that artfully illustrated the struggles, joys and even the monotony of 2020, through the lens of NYT headlines.
Daniel Wolfe again proved a masterful visual storyteller on Hennessy’s stylish, operatic saga about Black chess grandmaster Maurice Ashley, via Droga5.
Comedic pro Steve Rogers delivered another of the agency’s gems, the “Before Alexa” Super Bowl spot that imagined what life was like before Amazon’s voice assistant. Rogers also helmed 2020’s funniest U.K. holiday ad, “Xmess” for Essity’s Plenty, which had a ball imagining all the messes made during the festive season (one scene saw Grandma pulling tinsel of out the cat’s butt).
Raine Allen-Miller delivered plenty of laughs as well, giving a pass to bad behavior for Tesco’s holiday spot, which “canceled” Santa’s naughty list. She also crafted the hilarious “Wank Wiggle” film, a music video-style safety message that suggested to ladies an alternative pastime to lockdown bread making or puzzling: pleasuring themselves. Vincent Haycock brought his photographic artistry to Deutsche Telekom’s gorgeous rallying cry for the online generation, starring Billie Eilish, while Sam Hibbard directed Samsung’s quirky love story—inspired by a bag of onions.