Somesuch dove straight into culture with its bold, expertly crafted moves
Bold, expertly crafted moves that dove straight into the heart of culture landed Somesuch to the No. 2 slot on the 2020 Ad Age Production Company A-List. Kim Gehrig ruled with high-profile statements such as the artful collection of vagina metaphors in Libresse’s “Viva La Vulva”; Nike’s “Dream Crazier” that confronted the treatment of women in sport and Gillete’s challenge to toxic masculinity that sparked heated social debate. Gehrig also brought punch to Apple’s debut of the iPhone 11.
Daniel Wolfe helped Volkswagen face its past emissions scandals head on in the brand’s poetic debut work from Johannes Leonardo, “Hello Light.” Set to Simon & Garfunkel’s “The Sound of Silence,” the ad saw VW go back to the drawing board to reinvent itself as a truly eco-conscious brand.
Big laughs came courtesy of Steve Rogers, who continued his comedic antics for Droga5 London’s “Great Shows Stay With You” campaign for Amazon Prime in a co-production with Revolver/Will O’Rourke that depicted an office worker channeling “The Marvelous Mrs. Maisel” to send a conference crowd audience roaring.
Stuart McIntyre was behind the rousing “We Ready" NFL anthem from 72andSunny that kicked off the league’s 100th season, while Aoife McArdle encouraged female soccer players to dream for Nike and captured video game warriors in a sci-fi-themed Playstation blockbuster. Rising star Raine Allen-Miller also helmed the frenetically fun “I Can Do Anything” spot, which imagined the neverending possibilities of life with Virgin Media's ultra-fast broadband and unlimited data.