Stink’s directors demonstrated a diverse range of work, from spectacularly crafted entertainment to thought-provoking documentaries. Traktor was behind Lego’s “Rebuild the World” from BETC, one of the most visually exciting spots of the year. The romp blended CGI and live action with fantastic characters, animals and vehicles based on a Lego toy made in exact proportion to its equivalent Lego brick. 
 

Another visual spectacular from Traktor was Argos' Christmas "Book of Dreams." Done for The&Partnership, the spot delivered '80s nostalgia for the U.K. retailer transforming an ordinary kitchen into a full-blown rock concert venue featuring catalog items like washing machines, a giant teddy bear and lit-up refrigerators. 
 

There was more serious fare, too: P&G’s “The Look." Anthony Mandler teamed with Saturday Morning to build upon the award-winning “The Talk” and spark further reflection and dialogue on racial bias and inequity around black men in America.

Meanwhile, in Nike’s “Beginnings,” directed by Arthur Jafa, LeBron James reflected on the deeper context of a common origin story for athletes: “how they emerged from poverty or tragedy to beat the odds.” And in “Liberty Fields,” an inspiring and uplifting film for Guinness from AMV BBDO around the Rugby World Cup, Eliot Rausch and Mackenzie Sheppard documented the story of pioneering female rugby players in 1980s Tokyo.