"YML is the agency built for transformation in the year everything changed.” That’s a line from the agency’s Ad Age A-List submission and we couldn’t have said it better.
During 2020, the MDC Partners digital production and design agency brought on 12 new clients, hired 150 people and increased revenue 60% as it worked with marketers such as Kaiser Permanente, Thrive Market and State Farm to rethink and reshape their businesses during the pandemic, including how they interact with consumers.
YML created for Kaiser Permanente a user interface for telehealth designed to “provide a seamless transition from in-person healthcare to a remote digital experience,” resulting in a 33% increase in user engagement on a redesigned app. For State Farm, it built a new digital platform enabling easier access to services like roadside assistance and accident repair. And for Thrive Market, YML implemented a data-driven customized and personalized experience for online shoppers that increased first-time orders by 16%.