DDB Worldwide

Published on .

2004 Rating: 4 stars

The essence: A tale of two offices. Chicago's new-business engine sputtered most of the year and it lost the nearly $100 million Alltel Corp. business. The hiring of Dana Anderson, president-CEO of Interpublic Group of Cos.' FCB, Chicago, as president-CEO of the Windy City Omnicom Group office means change is in the offing. Meanwhile, Lee Garfinkel, tapped in 2002 as chairman and creative chief of the New York office, boosted the Gotham outpost's profile by winning $165 million Subaru of America.

Net Growth: After winning the prized Subaru account, the New York office picked up other work including Lipton and Diet Pepsi. The flagship Chicago office wasn't so lucky. It lost Alltel in November after 19 months. It won Chicago Tribune,and with sibling shop Element 79, picked up Capital One. New business came from Anheuser-Busch Co., McDonald's and others.

management: Chicago Chairman and U.S. Chief Creative Bob Scarpelli shook up the Windy City office by bringing in Ms. Anderson. Meanwhile, Mr. Garfinkel bolstered New York by hiring former Gap marketing executive Peter Hempel as managing director.

Creative quality and effectiveness: The Chicago office kept up funny work for Budweiser and Bud Light, including the new speaks-of-himself-in-the-third-person egocentric football player Leon. Its "First Fries" spot for McDonald's showed some things are too good to be shared.

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