DDB Worldwide

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2005 Rating: 3 stars

THE ESSENCE: 2005 was a quiet year following 2004's new-business streak. DDB Worldwide solidified top leadership and deepened relationships with clients from McDonald's to Dell. Biggest new-business wins were Luxottica Retail's LensCrafters and Exclusive Resorts. While DDB didn't match the new-business success of last year, it did grow billings with work from McDonald's; it had no major losses. Worldwide Chief Creative Officer Bob Scarpelli at long last found a creative leader, West Coast vet Mark Folino, to replace him in Chicago. In November, CEO Ken Kaess went on medical leave for an undisclosed reason.

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