Published on .

2005 Rating: 50 stars

THE ESSENCE: Losing Bank of America hurt, but it couldn't overshadow what was yet another strong year for the marketing services powerhouse that continues to benefit as companies shift dollars into marketing services. Draft racked up big wins including Nokia, GlaxoSmith-Kline, United Airlines and Los Angeles Times. It also deepened its ties with clients State Farm, Kellogg Co. and Procter & Gamble Co. Continuing to branch beyond its direct roots, Draft created advertising for Bank of America and Computer Associates (now CA). It bolstered its management ranks and developed new analytic tools. The onus is on Draft to land business to replace Bank of America.

Most Popular