Fallon Worldwide

Published on .

2004 Rating: 3 stars

The essence: It was a tough year for Publicis Groupe's Fallon. Subway Restaurants left, as did top creative David Lubars. On a positive note, it landed the much-lauded Brit Paul Silburn as its new executive creative director. Fallon still produced work that shone, particularly from its burgeoning New York office which produced some great spots for Starbucks and Virgin Mobile. Its Citibank work, handled in Minneapolis, continues to earn praise. In 2005, the agency must bring in new business, and Mr. Silburn needs to prove he can fill some big shoes.

Net Growth: Subway bolted and Fallon was unable to replace those revenues, forcing it to lay off 6% of its work force.

management: Mr. Lubars' exit was a blow, but stealing Mr. Silburn from Omnicom Group's TBWA London, where he was deputy creative director, was a coup. While at Leo Burnett, London, Mr. Silburn was best known here for an award-winning spot in which a man fights a grizzly bear for John West canned salmon. Fallon promoted interactive chief and Hollywood liaison Rob Buchner to replace Mark Goldstein, highlighting its commitment to branded entertainment.

Creative quality and effectiveness: Fallon produced a host of memorable spots: "90-Foot Woman" for Lee jeans, "Glen" for Starbucks DoubleShot bottled espresso and the animated "Interview" for United Airlines to name three. DoubleShot, in which the band Survivor serenades a white-collar worker named Glen, dramatically boosted awareness. In branded entertainment, Fallon created online films for Amazon.com and Buddy Lee vignettes for Lee jeans that ran on MTV2's "Control Freak."

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