Foote Cone & Belding Worldwide

Published on .

2004 Rating: 2 stars

The essence: Although the struggling Foote Cone & Belding Worldwide was plagued for most of the year by the tortuous Samsung Global review, the Interpublic Group of Cos. agency was able to snag one high-profile, if low-margin, account: the White House Office of National Drug Control Policy. But with a major part of the Samsung business gone to WPP Group. Questions about the once-great agency's sliding stature as a global network are sure to dominate the year ahead.

Net growth: The $150 million ONDCP win, as well as new relationships with Bowflex-maker Nautilus Group, The New York Times Co., Coors Brewing Co. and healthcare work from Abbott Labs and Bristol-Myers Squibb Co. helped to cushion the blow of Samsung and Circuit City losses.

management: Interpublic last month named worldwide CEO Brendan Ryan's successor when it tapped Steve Blamer, president-CEO of Grey Global Group's Grey Worldwide North America, president-CEO. Mr. Ryan will retain the duties as chairman.

Creative quality and effectiveness: While banging out solid work for SC Johnson & Son and Boeing Co., the agency produced humorous ads for Group Health and Intercorp Excelle's A1 steak sauce. After the faux pas of positioning the KFC chicken chain as health food, FCB made good with the "Chicken Capital USA" campaign, which expanded KFC's lineup to include boneless and roasted chicken.

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