In his first full year as global CEO, David Jones led Euro RSCG Worldwide to new heights.
Reckitt Benckiser's decision to put its global account under Euro's care helped bolster the network's operations worldwide, particularly in the U.S. and London. In the U.S., Euro reeled in corporate advertising for ExxonMobil, consumer ad duties for GlaxoSmithKline's Boniva, creative duties on Circuit City, and digital and direct duties for Citibank. One downer arrived in December with Volvo's decision to put its creative account in review and seek one global partner to develop ideas for multiple markets.
New talent and creativity were themes for 2006: In the States, for example, Mr. Jones bolstered leadership of digital-and-direct unit 4D, hiring TBWA/Chiat/Day-er Pat Stern and Jeff Brooks, formerly of Atmosphere BBDO. Andrew Benett, who joined Euro, New York, in 2004, was promoted to chief strategy officer.
Creatively, Euro's lifestyle campaign for Jaguar is successfully repositioning the marque as a high-end, aspirational car. The latest Schwab work sought to engage consumers through podcasts, broadband video and virtual seminars.