Video Highlights: American Magazine Conference
Jack Kliger, Barack Obama, Rachael Ray, Ann Moore, Top Google and Yahoo Execs, and More
|PHOENIX (AdAge.com) -- Below are 12 video excerpts from the proceedings from the annual American Magazine Conference and A-List Awards held at the Arizona Biltmore. The event drew nearly 500 of the country's top publishing, editorial and marketing executives and was heavily focused on the reinvention of the magazine industry.|
Perhaps the most forceful and eloquent speech of the conference was that of Hachette Filipacchi President-CEO and MPA Chairman Jack Kliger, who said the magazine industry "is no longer threatened by digital media."
SEN. BARACK OBAMA
What did it mean that U.S. Senator Barack Obama said, "Once a day I say to myself that it's not clear that my family wouldn't be happier and that I wouldn't be accomplishing just as much outside of politics"?
YAHOO'S DANIEL ROSENSWEIG
Yahoo's chief operating officer, Daniel Rosensweig, told publishers that his search engine "loves" thinking about partnerships with content creators that can extend both companies' reach and impact
GOOGLE'S TIM ARMSTRONG
Google's VP of advertising sales, Tim Armstrong, made a pitch to the audience for closer cooperation beween search engines like his that need content and magazine companies that need more web traffic.
BARNES & NOBLE CEO STEVE RIGGIO
Barnes & Noble CEO-Vice Chairman Stephen Riggio surprised the American Magazine Conference when he revealed that 10% of his bookstore chain's sales come from magazine sales.
TIME INC.'S ANN MOORE
Time Inc. Chairman-CEO Ann S. Moore continued her campaign to explain Time Inc.'s plans to shrink the company by selling off 18 magazine titles and devote more resources to digital platforms.
RACHAEL RAY'S HAMBURGER DREAMS
Namesake and editor of the Magazine Launch of the Year, Rachael Ray at one point waxed eloquent about her dream to launch a different kind of hamburger restaurant.
'WHAT STICKS' AUTHOR REX BRIGGS
Co-author of the hard-hitting new book "What Sticks," Rex Briggs noted that the study data showed magazines remained one of marketing's most potent tools for raising brand awareness and purchasing intent.
PLAYBOY'S CHRISTIE HEFNER
In her opening remarks, American Magazine Conference Chair and Playboy Enterprises' Chairman-CEO Christie Hefner emphasized that magazines have become brands and ideas that truly live beyond their pages.
VOGUE'S ANNA WINTOUR
Named Advertising Age's Editor of the Year, Vogue fashion diva Anna Wintour explains why her magazine's coverage of celebrities and celebrity issues is unlike that of any other magazine in the world.
MORE'S PEGGY NORTHROP
More magazine, honored as this year's Magazine of the Year by Advertising Age, has succeeded because it is one of the few publications that seeks to celebrate the lives of women over 40, says editor in chief Peggy Northrop.
MORE'S BRENDA DARLING
>More publisher Brenda Saget Darling points out that most of her clients -- the marketing people directly engaged in making major advertising buying decisions -- are over 40 and avid readers of the magazine.