As Well as the Cigar and Cognac Reception

Published on .

Photography by Rohanna Mertens

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PHOENIX ( -- Bob Liodice, president-CEO of the ANA (above, left) welcomes attendees to the organization's largest ever conference. Above right: Jim Stengel, chairman of the ANA and Procter & Gamble's global marketing chief, addresses a packed session about building successful brands in a media landscape that has been turned on its head by audience-controlled communications technologies.

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Jim Speros, chief marketing officer of Ernst & Young (above, left), spoke about methods for reinventing brands and their marketing communications programs to take advantage of the communications revolution. Above, right: Jerri DeVard, senior VP-brand management and marketing communications at Verizon, provided insights into the long-term marketing implications of the growing use of wireless phones as content and advertising delivery systems.

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Bob Greenberg, chairman-CEO and chief creative cfficer, R/GA (above, left), underscored the changes being wrought across the advertising agency business by larger marketers' new desire to use constellations of smaller shops rather than a single agency of record. Joe Tripodi, chief marketing officer, Allstate, explained how the insurance giant abandoned many of its traditional advertising techniques and revamped its marketing programs to take better advantage of new digital and video technologies.

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Above left: Exiting the 'New York Times' luncheon at the Biltmore Resort and Spa are (from left) Beth Lawrence, vice president for Eastern sales at Yahoo; Cleary Simpson, senior VP, affiliate sales at Time Warner; and Wenda Harris Millard, chief sales office, Yahoo. Above right: Having a laugh at Yahoo's Cigar and Cognac reception are Kathleen Stengel; Jeff Hamill, senior VP, advertising sales and marketing, Hearst Magazines; and P&G Chief Marketing Officer Jim Stengel.

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Above left: Meeting between sessions are Brian Perkins, worldwide chairman of Johnson & Johnson Consumer Pharmaceuticals and Nutritionals Group; Patty Kerr, exec VP-corporate communications at Initiative; Jennifer Razor, VP-business development at Initiative; and Kaki Hinton, VP-advertising for Pfizer's over-the-counter health-care products. Above right: At the Yahoo Cigar & Cognac reception are Brett Lyons of Madison Road Entertainment; Stephen Quinn, senior VP-marketing for Wal-Mart; Matthew Brammer of Gotham City Racing; and Dean Crutchfield, principal of Wolff Olins.

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