An Ad Age Original Video News Report


President-CEO Bob Liodice Explains Why

Published on .

Bob Liodice, ANA president-CEO, explains how this year's conference themes were chosen.
Scott Donaton, editor of 'Advertising Age,' cites the broad impact of new marketing technologies.
NEW YORK ( -- A record number of attendees will turn out for this year's Association of National Advertisers annual conference, which runs Oct. 6-9 at the Arizona Biltmore in Phoenix. The themes are accountability and brand-building, and the format continues a case-study approach that has been popular among members in recent years.

Record attendence
Bob Liodice, president-CEO of the trade association, said attendance will hit 900, including 400 ANA members. That's a dramatic leap from 2002, when the conference attracted just 270 people and 55 members, and drew criticism for its weak content.

Procter & Gamble Co.'s Jim Stengel, Motorola's Geoffrey Frost, Johnson & Johnson's Andrea Alstrup and Google CEO Eric Schmidt are among the presenters at this year's event.

Mr. Liodice credited the record attendance both to a more relevant meeting format and to marketers' hunger for information at a time when they are aggressively exploring alternatives to traditional media advertising.

Urgent issues
Mr. Liodice sat for an interview with Advertising Age Editor Scott Donaton before the conference began, to share his views on the impact of technology on consumers and marketing; the need for new media metrics; the challenges faced by mature brands; and other urgent issues marketers need to address.

Most Popular
In this article: