Procter & Gamble Co. Chief Brand Officer Marc Pritchard took over as chairman of the Association of National Advertisers officially on Friday, outlining his priorities at the group's Masters of Marketing conference in Orlando.

McDonald's CMO Deborah Wahl takes over for Mr. Pritchard as vice chair, putting her in line to likely chair the group starting in 2018.

And the ANA elected a slate of new and returning board members, with the new group including Maryam Banikarim, global CMO of Hyatt Corp.; Suzy Deering, CMO-North America of eBay; Melisa Goldie, CMO of Calvin Klein; Maggie Chan Jones, CMO of SAP; Denise Karkos, CMO, TD Ameritrade; and Karen Walker, CMO of Cisco Systems.

In a video interview with Advertising Age, Mr. Pritchard outlines his priorities for the ANA.

And he looks at why "less is more" when it comes to content for P&G and for advertisers broadly.

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CORRECTION: An earlier version of the story incorrectly listed Melisa Goldie as CMO of SAP. She is CMO of Calvin Klein. Another new board member, Maggie Chan Jones, CMO of SAP, was omitted.