With the possibility of a recession on the minds of executives across industries, Ad Age was eager to hear what the current economic climate means for their marketing plans. At the Association of National Advertisers’ Masters of Marketing conference in Orlando, Ad Age spoke with the chief marketing officers of Clorox and Bank of America to hear whether the current economic climate has them making changes to their approaches and budgets. And we hear from Fiat Chrysler's CMO on the merits of skipping the pricey Super Bowl commercial plan and opting to run a longer commercial online.
Watch the video above for more, or read on below for a deeper dive into each brand's story.