Adlina Hamid-Yeow has been the design mind behind five successive brand launches by serial entrepreneur Joshua Lippiner—and their latest creation may become the most successful yet.

Anyone who’s ever tried stopping a nosebleed with a wadded-up tissue knows that approach leaves a lot to be desired. How about stuffing a miniature tampon in there instead? And, if you had a product like that, what better name than Nampons?

Combine that name with Hamid-Yeow’s simple design of a nose outline on a stark white background with a couple of blood drops coming out, and the idea becomes clear quickly, leading products to pop off the shelf or the Amazon product page.

Hamid-Yeow, principal and creative director of Calgary, Alberta design firm Create Method, counts herself as a fan of fun, clear, eye-popping packaged-goods designs like those for Welly supplements (now part of Unilever). And she’s brought that type of flair to Nampons.

In nominating her as a Breakout Brand Leader, Lippiner said: “Adlina understood that the brand needed to communicate trust, authenticity and effectiveness, so she used influences from Scandinavian minimalism, Swiss precision and strong iconography to define a brand that has helped not only launch a new product but bring awareness to an entirely new CPG category.”

“I started my agency in 2001, 22 years now, and Josh was my first client,” Hamid-Yeow said. “We have a love-hate relationship. Like an old couple, right? We get a divorce, and then we come back. He is a brilliant mind.”

Which entrepreneur do you admire the most and why?

In my career, I have met a few serial entrepreneurs. To just name one may not be fair. I would like to slide in two. First is Josh Lippiner, a serial entrepreneur who has a brilliant mind, and business and marketing savvy. He has taught me to keep pushing pixels, to reach my potential and to be outside my box. Second is Fred Swaniker, another serial entrepreneur, a #DoHardThings CEO. He is inspirational with his mission. He has taught me to be agile—and that we can always make a difference no matter what we do and where we are.

What’s currently on your bedside reading list?

“Ogilvy on Advertising.” I started on this awhile back and I’m slowly trying to finish it.

What is the best career advice you’ve gotten?

It’s great to excel in what you do, but in the working world your career progress often relies heavily on the connections you establish and nurture with others. In the long run, it’s these relationships that open doors, create opportunities and propel your career to new heights.

Name one brand other than the one you work for that you admire.

Tesla—for its simplicity, but yet so powerful.

What is your secret weapon for business success?

Apart from my pixel-counting addiction, my secret sauce is understanding what people need without them having to tell me. It’s like having a great conversation with your favorite barista—you tell them exactly how you like your coffee, and voilà, they brew it just right! In my case, understanding what users want helps me design stuff that’s as spot-on as your favorite cup of joe.