Total number of Lions awarded: There are no
Gold, Silver or Bronze Lions in this category. Instead, three other
pieces of work won Innovation Lions. They were: "Two Screens Are
Better Than One," a new type of phone by YOTA Moscow that was a
smartphone on one side, and an e-reader on the other; Thunderclap,
by De-De New York, described as a "social media amplifier"; and
MasterCard Display Card by the Getin Noble Bank in Warsaw that combines a card
with a screen. In all, there were 25 finalists hailing from 15
countries. The U.S. and the U.K. led the pack, each with four
shortlisted projects, while Japan and Brazil followed with three
each. Poland followed with two shortlisted projects.
What they didn't like: Entries that felt like
they could be for any category and ones that weren't fully
developed. Mr. Droga said that in the shortlist, there were things
the jury loved, but weren't in the right category. Also there were
ideas that he said were "simply too premature."
Advice for next year: The format for this award
could change in its second year. The jury discussed possibly
creating two streams of judging that will lead to perhaps two Grand
Prix winners: one for a technology and one for a product. Mr. Droga
said that the jury asked whether it was "fair" to judge both
together, and whether it was like comparing "apples to oranges."
Mr. Tatoueh said that while that was something he thought about as
well, "there is something nice about bringing everything to the
same level and judging everything on how innovative it is."
However, this is only "year one," said Mr. Droga. "We are as much
about trying to celebrate this work than to look forward to next
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