Cannes 2013

Mars CMO On How Snickers Campaign Inspires Mars' Global Marketing

Bruce McColl Talks About What's Drive His Company's Best Work

Published on .

Bruce McColl, global chief marketing officer at Mars, shares at Cannes his thoughts on how the Snickers' success has created a blueprint for global marketing. Last year's Cannes Lions marketer of the year, he also offers his advice on how to keep the creative momentum going.

Advertising Age Player

Keep on with all the events at Cannes this week at Creativity's hub here.

Most Popular