Cannes 2013

Cannes Video With Remi Babinet: Viral Marketing Isn't the Same Without TV

'TV Is About Everybody Seeing the Same Thing in the Same Moment'

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"For me now viral is the mix between the web and the TV," said Remi Babinet, chairman and founder of BETC Paris and global creative officer at Havas Worldwide.

Viral marketing online, however powerful it can prove, "is not exactly the same success without TV," he added.

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