Cannes is the ad industry's week in the sun, and it will be bigger than ever this year thanks to a new category, more delegates, and double the festival, as the new Health Lions will precede the main goings-on. Here, we break down what it takes to make the spectacle that is Cannes.
Special Report: Cannes Lions
From the Price of Parties to the Cost of Entry, a Look at Cannes by the Numbers
There Are Big Expenses Behind the Fest
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Credit:
Provided by Cannes Lions
ENTRY COSTS
Amount one agency spent on Cannes entries:
How much a media agency spends to get one entry
Cannes-ready:
Amount one agency spent on Cannes entries:
$85K
How much a media agency spends to get one entry
Cannes-ready:
$16,000 to $84,000
NUMBER OF DELEGATES
12,000
COST PER DELEGATE$10,000
NUMBER OF FEMALE JURY PRESIDENTS
4
PARTY EXPENSES
Drinks expected to be served at McGarryBowen's carnival-themed party Thursday
night:
Drinks expected to be served at McGarryBowen's carnival-themed party Thursday
night:
1,500
Credit:
Provided by Cannes Lions
AWARDS
Total number of Lions awarded in 2013:
How much a "duplicate Grand Prix" costs:
Total number of Lions awarded in 2013:
1,170
How much a "duplicate Grand Prix" costs:
$3,372
YACHT COSTS
Daily charter fee for the "Wally B" yacht,
docked:
Daily charter fee for the "Wally B" yacht,
docked:
$13,000
HOTEL COSTS
One night at the Prestige Suite at the
Intercontinental Carlton:
How much a square meter of hotel room costs per
night at the Hotel du Cap:
One night at the Prestige Suite at the
Intercontinental Carlton:
$4,275
How much a square meter of hotel room costs per
night at the Hotel du Cap:
$69
