Creativity
Advertisers waste 23% of programmatic ad dollars, ANA study finds
Gift Article
Share
Expand
The ANA said 15% of programmatic ad spend finds its way to "made for advertising" websites of low quality.
(iStock)
By:
Garett Sloane
|
By:
Jack Neff
June 19, 2023 10:00 AM
Featured Stories
Brand Marketing
Progressive CMO Remi Kent is leaving the insurer
Brand Marketing
Kent joined the insurance brand in 2021 after working at 3M.
AP
By:
Adrianne Pasquarelli
|
By:
Jack Neff
Social Media
Duolingo deletes its TikTok and Instagram posts amid AI backlash
Social Media
GF
By:
Gillian Follett
Retail
15 retail media executives advertisers should know
Retail
AP
By:
Adrianne Pasquarelli
Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List
By:
Garett Sloane