New Yorker writer Ken Auletta's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)" has been on the reading list of many an agency executive since coming out earlier this month.
Auletta has said he spoke with hundreds of people (notably not Omnicom chief executive John Wren, who he said declined) in researching the book. One major character was MediaLink Chairman and CEO Michael Kassan, who said he spent a bit of time with Auletta over the past few years.
"It turned out to be a journey for me," Kassan says during a discussion the two held at Cannes. "If I'm honest, the first time I read a copy of the book, 'freaked out' would probably be a good description. … What I can say is it was a journey that on balance was really worth it."
Watch for more about the book, their experience, Cannes and the future of the industry.