From l.: John Dioso (Ad Age), Brian Danzis (Seedtag), Jesh Sukhwani (Lenovo) and Lauren Ogúndèkó (Initiative) on the VaynerX yacht at Cannes Lions (Sean T. Smith/Lou Aguilar)
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.