Cannes Lions

Hearst's Joanna Coles on diversity, online dating and living offline

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Joanna Coles doesn't spend much time online.

The chief content officer at Hearst, executive producer on the Freeform series "The Bold Type," and author of the new book "Love Rules," is certainly incredibly busy. But during a brief moment when she wasn't on panels at Cannes she told Ad Age that she likes "to have moments where I am doing nothing." That, she says, is "when you tend to find ideas begin to percolate in the back of your head."

Coles is a big proponent of diversity at all levels. "If you have senior women in the room, the decisions you make, the questions that get asked, are different. And I don't just mean white women, I mean all women." Diversity includes age too, with Coles noting that the average age of a board member in the U.S. is 73.

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