Cannes Lions

Four Memes of Cannes (OK, Three Memes and a Troll)

Hoff or Not, #deadincannes and More

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Cannes is a hub that inspires creativity and inspiration for client work. But it's not only about the best brand work if the memes of Cannes are any indication. Here are a few of our faves from the week.

Hoff or Not

Early in the week, GolinHarris brought David Hasselhoff to the main stage to start a experiment to build the "Baywatch" and "Knight Rider" actor's brand again, this time through social media. The effort consisted of an online game dubbed "Hoff or Not" that asked players to guess whether they're looking at the Hoff or an imposter. The game continued after the session and outside the conference hall, with prizes including dinner with Mr. Hasselhoff, in theprocess providing a handy hashtag for all Hasselhoff sightings across Cannes.

Dead in Cannes

The hashtag #deadincannes started when a message about FCB Health Chief Creative Officer Rich Levy's phone dying got lost in translation a bit and was reinterpreted by a Grand Hotel employee as "Rich Levy is dead." The FCB Health team took to streets, dropping like flies. Next year it will be a toss up between #dismemberedincannes and #canneszombies, the agency said.


Twitter combined two hot topics -- drones and selfies -- with its Cannes experiment "Dronie." The social giant mounted a camera to a drone and posted Vine videos of the footage. Even Patrick Stewart got in on the game.

No Cannes Do

Agency Don't Panic tapped satirist Nimrod Kramer to "launch a new agency" -- and a mission to find out if advertising is art. He even trolls WPP boss Martin Sorrell and tries to talk with Kanye West. To be honest, he mostly got cut off before he could become much of a meme.

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