Saatchi & Saatchi held its annual New Creators’ Showcase at Cannes Lions on Thursday, screening 10 short films in the Palais from up-and-coming talent—and committing to securing commercial work for all the creators represented.

This year’s showcase included work from various disciplines, regions and creators, who hail from the U.K., U.S., Iran, Moldova and Ukraine.

Saatchi isn’t just featuring the creative this year. As part of a new initiative, it is working with British brands including EE, John Lewis, Waitrose and the British Heart Foundation to ensure that each creator has the opportunity to bid for projects in the 12 months following the showcase.

Through Saatchi’s existing partnership with Channel 4, one creator will also have the opportunity to make a film for the broadcaster’s acclaimed Random Acts program. That winner will be announced later in the year.

“We are so unbelievably proud to bring the NCS back to Cannes for its 33rd year, but the days of it being simply a spotlight are most definitely over,” said Franki Goodwin, chief creative officer of Saatchi & Saatchi U.K. “This year we are making a commitment to work with each of our creators to help them secure commercial projects with our clients.” 

She added: “Without a route into advertising, it’s impossible to sustain a creative career. Without ads, there is no art. Let’s be proud of the role advertising plays in culture as we celebrate in Cannes, where the cream of film and advertising come to play.”

Check out the 10 short films below.

Kyryl Volovych

‘Prosa’

Florence Winter Hill

‘The Gospel According to Gail’

ILLIMITÉWORLD

‘Bulletman’

Kemi Anna Adeeko

‘As Above’

@Pervers3cowgirls

‘Gutter’

Ibrahim K. Muhammad

‘Only Child’

Mahboobeh Kalaee

‘The Fourth Wall’

Tom Emmerson

‘Number One Candidate’

Arthur Studholme

‘What’s My Name?’

Eugen Merher

‘The Boy Who Couldn’t Feel Pain’