What Will Win at Cannes: Baptiste Clinet
Advertising Age and Creativity checked in with top agency creatives and execs around the globe to find out what's likely to take home the hardware at the 2015 Cannes Lions International Festival of Creativity. Leo Burnett's "Like a Girl" for Always, which has already earned major nods at other festivals, was top of mind for many, as was Honda's double-sided digital experience "The Other Side" from Wieden & Kennedy London. The industry leaders also shared their opinions on what trends we'll be seeing and what the festival needs to get even better.
Ogilvy Paris Executive Creative Director Baptiste Clinet offers his thoughts below.
Ad Age: What will win big this year?
Mr. Clinet: Honda's "The Other Side." It's very smart and cool to present a car that has two different looks and personalities. One is practical. The other one on performance. On this YouTube video, just simply press the "R" key to switch the story from one to the other. The craft, the direction, the edit, everything is perfect. It's almost low-tech, but it feels so smooth pushing on your "R" key.
Ad Age: What will win Grand Prix?
Mr. Clinet: I haven't seen a lot of ideas that immediately say "Grand Prix," but the Nike animated ad directed by John Saunders for the World Cup, "The Last Game," could be one.
Ad Age: What's the best work from your region?
From the region, the work I love the most is John Lewis' Christmas advert 2014, "Monty the Penguin." It was so beautiful and perfectly made.