CES is an inspirational oasis in a desert of tired ideas: Cool gadgets, piercing new ideas and networking on amphetamines.
Or! Depending on who you ask, CES is a centerless sprawl of jargon, hype and BS.
For these senior executives—super-vets to a person—there's enough there there to keep them coming back. Below we get insights on the ground from top executives at a streamer, a publisher, a platform and an agency. Each finds something of value in the annual marketing mess in the Mohave.
Watch the videos for more.